What direction is cleanser removed from a man's face?

When removing cleanser from a man's face, the correct direction is downwards. This technique is particularly important as it helps to follow the natural flow of hair growth and can prevent irritation to the skin. The downward motion aligns with the gravity of the facial structure, ensuring that any product is effectively lifted away from the skin without pushing any debris or cleanser into the pores.

Using a downward motion assists in maintaining the integrity of the skin and underlines a professional approach to skincare. Additionally, this direction helps to keep the skin smooth and can be more comfortable for the client. Other directions, such as upwards and sideways, might risk aggravating the skin or interfering with hair growth patterns, leading to potential discomfort or breakouts. Circular motions, while commonly used in other techniques such as exfoliation, are not suitable for cleanser removal as they do not effectively address product removal in conjunction with the skin's natural flow.